"Hey, wannabe Sherlock Holmes": Patricia Bullrich's eye-catching campaign and her "Uncle Sam" style poster

"Want to be a detective? We're looking for you. New Criminal Investigator Career for Professionals at the @DFI_Arg of the PFA," reads the caption accompanying the poster in Friday's post. The career in question is geared towards investigations of organized crime and complex offenses , with an approach comparable to that of the FBI in the United States.

The announcement included another gem: she posted a reel on Instagram in which she speaks directly to the camera, making the same appeal. "Hey, aspiring Sherlock, do you want to be a detective and fight organized crime?" reads the message accompanying the video, which even features a photo of actor Benedict Cumberbatch portraying the detective in the Netflix series.

According to the PFA, the program "opens a new chapter within the institution" and is designed for "young graduates with a vocation for confronting organized crime." It includes nine months of intensive training in criminal investigation, technology, and police practice, and culminates in promotion to the rank of Sub-Inspector.

Registration will begin in December 2025. The requirements to register are: to be an Argentine citizen, a university graduate, be up to 40 years old, have an impeccable personal record and pass the psychological, medical and physical aptitude evaluations.

Sixty-one years ago, in Washington, Congress proclaimed him "representative of the national symbol of the United States." He is an old man with a long, white beard, dressed in the colors of his country, wearing a top hat, and pointing his finger at anyone who looks at him.

Below his figure is a large phrase: “I want you for the US Army.” Yes, this recruitment poster, used in both world wars, is the most famous in the world.

Uncle Sam was a real person. His name was Samuel Wilson, a butcher from Troy, New York, who had fought in the Revolutionary War and supplied food to the army between 1812 and 1815. During those years, the country was once again at war with Great Britain.

On one occasion, New York Governor Daniel Tompkins visited Wilson's factory and noticed that the meat barrels bore the initials "US," which also stand for United States. He was jokingly told that "US" referred to Uncle Sam.

Over the years, Wilson became known throughout the country as Uncle Sam and as a prototype of the ideal American. Furthermore, since the initials of his nickname coincided with those of the country, he fueled patriotism.

Almost half a century after the death of the real Uncle Sam, cartoonist James Montgomery Flagg, one of the highest paid illustrators in the country, immortalized him in the famous recruitment poster.

Montgomery based the portrait on his own face , although he painted it older and added a long beard. He was also inspired by a similar poster featuring British War Secretary Herbert Kitchener, created in 1914.

Approximately four million copies of the Uncle Sam poster were distributed across the country between 1917 and 1918, after the United States declared war on Germany. It was so successful that the government commissioned a new version during World War II.

Since then, the versions of Uncle Sam are almost endless . Besides appearing in political campaigns, he has starred in comics and cartoons, inspired costumes, and can even become Santa Claus or a sexy lady who says "I want you."

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